Your online brand is crucial to success in business. Recent studies show that your online reputation is more important than your friends, sales team, and clients raving about you. This means that the results of a simple search on you and your business or the single most important aspect of your brand. And we all know: perception is reality.
We have the knowledge and the skills to build a strong online presence and manage that reputation online – for future customers, future employees, and even a future sale of your company. Who knows when it will become the ‘make or break” of your future, so to speak.
Your online brand includes everything, and I mean EVERYTHING, that shows up in a search for you and your business. This includes:
- Your website
- Your Google Business Page (and everything to do with your Google relationship)
- Your social media activities
- Your blogging on your site and on others
- Your online reviews
- Google’s understanding of you online
- Your Yellow Pages profile (remember that book? It’s now an online directory; and it matters)
- Anywhere you might be mentioned online – whether you know it is there or not!
