Content creation/blog writing is based on an overarching strategy. Live deployment and posting can be quoted.
All content packages begin with a strategy planning session and provide a regular content calendar schedule that is approved by you and drives all content creation, repurposing, and scheduling.
Good content creation begins with a “brief” or overview of the intended content development. Content will be designed, written, edited and proofed as part of the content creation process. All content direction is approved by you before creation; final content is approved in writing by client before publishing.
Articles are at the core of all content publishing. Our unique article marketing and repurposing systems allows for ideas to be captured, developed into articles and then repurposed across blogs, videos and social media. These articles, in the original state, can be used as resources on your website, in your newsletter and on 3rd-party article marketing sites – all with the intention to drive quality traffic to your site, building your online visibility and credibility in the marketplace.
Regular and consistent content, disseminated on your blog, is an easy tactic to increase your searchability and build online visibility. Based on article creation, monthly meetings and overarching strategies, we will generate good content to be formatted into blogs. These blogs, combined with your optimized website, site listings and review sites, are the tools that the search engines rely on to give you your rankings in search results. Blogs are also extremely useful to have solid content, easily accessible and ready to go.
Powerful marketing tools like your resource page on your website and your blog can be supercharged with the creative and strategic use of imagery. Photos and icons help to engage the reader while breaking up large pieces of content, making your content, as a whole, more digestible. We design “micrographics” to be connected to social media imagery and to support the branding of the entity as a whole, building multi-platformed credibility.
Great content begins with our website. Optimizing your website for the search engines is simple when you understand how it works. The SRM team will develop optimized content per page to drive quality traffic to your website.
The SRM content creation and repurposing method that we use will help to make your content seen by your customers, searchable by the search engines, and distributed through your social media for consistent and engaging posts. We will participate in posting to your media by creating and scheduling content. Your internal teams should also be posting on a day-to-day basis, as they’ll have more direct access to insider info and the ability to make offerings.