Strategic Planning
“Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.”
~ https://en.wikipedia.org/wiki/Strategic_planning
Strategic planning can come in many forms. We provide a complete assessment as well as implementation and tracking of your marketing including:
- Marketing core elements – message, market, strategies & goals (overall direction)
- Search engine & keywords – used for website, content marketing, online traffic (SEO, SERM, and other search engine techniques)
- Online reputation – page rank, searchability, online reviews, listings and presence
- Regular monitoring of all strategies and tactics
- Any other market efforts including list segmentation and effectiveness, offline services, and more
Strategic coordination & deployment
For many clients, the coordination, regular assessment and deployment of the marketing plan is essential. All of our assessments can be delivered as a guide for your team and/or for ours.
The SRM will work with you and your team to coordinate, implement and assess all marketing efforts.
- Monthly strategic meetings with you & SRM teams
- Monthly or quarterly review & reporting meetings, as desired
- Project management reports for “at a glance” notifications and quick connection to project status and updates
- Online tools for communication